Congratulations on having your website up and running! We know you spent time and money to construct the digital extension of your brand but now everything from here on will be all shipshape and smooth. Really? If only it was that easy. Just having a website isn’t enough in this day and age of digital marketing. Having a website is just one right box ticked. There are a lot of things you need to do for your brand to gain exposure and get business.
Website is the First Step Towards Your Goal
Your website is one of the many tools that will help you in achieving your goals. It isn’t a definite solution. For that, you need to be on social media, send emails, write blogs, network, and promote. Online presence is an overarching term and your website is one of the many avenues that have the potential of getting your business under the radar of those who are looking for it.
We keep hearing people complain as to how their website isn’t giving them the leads or reach they expected. To this, we ask them if they are deploying the right strategies that will help their target audience find them. If people aren’t even aware of your existence, how do you expect to generate sales?
But there are sure-fire of catapulting yourself into visibility. In this blog post, we are exploring what these are:
Mobile Responsive Website
We can’t emphasize this enough. In the first quarter of 2019 alone, mobile accounted for 51.51% of global website traffic-which in other words means that you are probably missing out on a whopping chunk of business if your website isn’t mobile responsive! Simply put, a mobile responsive website means a seamless online experience that is tailored to your smartphone.
Nobody likes to scroll horizontally or pinch in or out every now and then to read the content. It’s a big turn-off. A consistent and fluid layout that adjusts effortlessly to your user’s mobile screen without them having to make an effort is what mobile responsiveness is all about.
Social Media
Here’s the thing-every day millions of people launch their websites and not all of them show up on Google. You certainly don’t want to be lost in a sea of websites. So, what do you do? You establish your presence on social media and work diligently to forge a strong relationship with your target audiences.
Unlike traditional media, which is expensive and not necessarily effective as you can’t monitor the response-social media allows you precise targeting and a creative way of presenting your brand. From publishing product pages with updates to creating promoted campaigns-social media will help you direct your followers to your website.
Valuable Content
This goes without saying. Google and humans love content that offers relevant, original, and helpful information. Your content strategy needs to be well-thought-out and centered around the needs of your target audiences. You just can’t produce content for the heck of it; that attitude will not win you any brownie points but do exactly the opposite, so invest your time in hiring a team that will create valuable content for your website.
The content should clearly communicate with the users-if it is not to the point or ambiguous, you have lost them. It should contain relevant keywords that talk about your products or services so that the search engines can know what your website is about and show it when someone searches for them. This will increase your chances of visibility on the SERPs and conversions.
Local Business Listing
One of the best ways to reach your customers is through business listings. With them, local businesses can list pertinent information such as their contact number, address, website, etc. when people type queries. By adding your website in business listings, you improve its visibility as well as boost your online presence.
Search Engine Optimization
SEO to your website is what water is to fish. You need it and there are no two ways about it unless, of course, you don’t want your website to ever get discovered! The idea behind SEO is to get your website on the result pages by making it appealing to both the search engines as well as people. There are two types of SEO practices that you need to do to enhance your website visibility and search ability.
First is on-site, which as the term suggests involves activities done on the website to improve your ranking and help search engines better understand what your website is all about. On-site SEO includes effective use of meta titles and descriptions, organization of the content hierarchy, H1 tags, Alt text for images, properly-formatted URLs, etc.
The second type of SEO that is off-site, are the activities done outside your website to boost its discoverability. This involves having a strong and consistent presence on relevant social media, guest blogging, link building, and listing in local business directories as we discussed earlier. Your SEO strategy must incorporate both these practices so that you can reach your right target audiences.
So if you are in search of an agency that will enhance your website’s search ability and transform it into a robust sales engine, get in touch with us TODAY!