The first impression that your website puts out in front can either make or break an organization’s image. There is a reason why years of research have been conducted to assign different moods for each color, which signifies its psychological impact.
Colors are vibrant, abstract ways to depict what you, your company, and brand stands for. Colors play a significant role in how your visitors perceive your brand, your product when they land on your organization’s website.
Every color shares its own diversified set of moods and symbolism. The most prominent symbolism used in the website is the color palette for your website.
Many companies pick the color for their site based on their logo. Many organizations fail to realize that their website represents the psychological aspect of what their organization stands for and affects the consumers on a conscious level.
The Psychology of Colors
Color psychology is one of the major aspects while building a site. As per reports, if the colors used for your site is in sync with what your website has to offer, it is likely to increase the conversion rate by 24%, based on a recent case study.
Since color is omnipresent, we can all concede over the fact that our likeness for certain things depends a lot on the colors used. It doesn’t take a genius to understand the importance of colors and their placement. Your website needs to be designed with colors rightly placed, making your consumers perceive exactly what you are aiming for.
The right placement of colors when designing an organization’s website is vital. You will need to set a color palette for your site and assign the ratio of each color you have chosen. Pick the right color for each section.
Using the right color is not only important for aesthetic reasons, but it also makes navigation much easier for a better user experience.
Deciding which Color is Best for your Website
Decide what you want to be perceived as. What do you want the users to feel while they navigate through your website? Understanding exactly how you want your consumers would help you decide the right color combination for your website. Always examine the psychology of your target audience before choosing the right color.
Here are some points you can work upon while picking the right color for your website:
Analyse Your Audience
You would understand what their preferences are and what they don’t find appealing to the eyes by analyzing your audience. It would also be best if you narrowed down your target audience to analyze them better and more concisely.
Your colors and scheme should resonate with your potential clients and their state of mind.
Stimulate Better User Experience
The excellent color combination leads to an influence on the psychology of your potential clients. We cannot emphasize more over the importance of how it affects the conversion rate for your website. However, it would help if you also made sure that the color blend is in sync with your brand logo, helping you build a brand.
Acknowledge the Ratio of Colors Used
Just because color plays one of the most significant roles, you need to make sure that you don’t go overboard with it. Understanding where to use the right color and what ratio is just as important as knowing where not to use them.
There are eleven primary colors widely used interchangeably, depending on the goal a website needs to achieve. These different colors have different emotions and psychological impact individually. But when mixed and amalgamated with the right combination and ratio, they can inflict an extensive amount of diversified psychological experiences.
Let’s check out a few common colors and their psychological impact:
Have you ever noticed how red is used for signs which are generally meant to create instant awareness? From hospitals to an ambulance, the plus sign is always seen in red color worldwide. This is because red carries the capability of creating a sense of urgency in the people who can see it.
Red is also perceived as a color that instigates love, lust, energy, anger, violence, and threat. It can take the human pulse to rise to a certain level in some cases.
Suppose you see websites like ShaadiSaga, Jeevansathi (Indian wedding web portals). In that case, their target audience is looking for services for their marriage, or they are searching for someone to get married. Both the purpose is oriented from love, lust, and excitement. That is the reason their website’s scheme is majorly red color – based, which resonates well with what their potential customers are feeling.
Yellow signifies youth, energy, positivity, competence, happiness, optimism. It signifies a lot with sunshine.
The negative aspect it instigates is timidity, parsimony, duplicity.
Using yellow would instigate the readers to feel youthful, upbeat. Yellow makes a great color when you are designing a call to action page. It also gives a sense of calm to your visitors. But be wary of overusing it, as it has a negative impact psychologically too. Too much yellow can make your site look like spam.
Orange depicts the fun and celebratory mood when perfectly blended with other colors. Orange originates from yellow and red, so it shares a very similar property with these two colors. With orange, you get to have a little bit of the impact which red and yellow gives.
Orange is best to use when portraying clearance sales, entertainment, bonanza offers, etc. Though overusing orange can be overwhelming and might have the same negative impact, red does. Be wary of not overusing it.
Green is associated with nature and thus very prominent in making people feel relaxed, calm, and more environment – oriented.
The green color is easy on the eyes. It is best used to inflict a sense of growth, health, nature, peace, generosity, fertility, envy, support, and energy. Green depicts mother nature and has a broad spectrum of how it makes people feel.
For websites selling medicines, tourism, sustainable items, green can be the ideal color to use. What it can’t be used is for products from the luxury end, technology – oriented products, etc.
Blue is associated with masculinity, competence, quality, trust, productivity, reliability, brawn, and gives a sense of refreshment. Blue is widely used for social media like Facebook for its reliability aspect. It is best for health care, government, medical and science – based websites.
Be wary of using blue as too dark shade or over – use can inflict cold vibes and may curb the appetite, which isn’t good for food serving websites.
Purple depicts royalty. Many celebrities known for their style and statement will go with purple to pull off any bold presence on the red carpet if you have noticed. It depicts respect, mystery, wealth, prosperity, creativity, authority.
It is widely used to depict luxury and wealth. Purple is often used in luxury, high – end beauty products. It inflicts romantic mood, also supports websites offering yoga, massage, spirituality, and products related to femininity.
Too much purple can make your site appear too distant and uncompassionate for your potential clients.
Brown is easily perceived with the psychology of being grounded and connected with the roots. It depicts ruggedness, stability, nature, and friendship.
Brown is ideal for food – related websites. If you are offering coffee and chocolate as one of your products, a brown theme can be used in the background. It can also be used for animals, veterinary, finance – oriented website blended with other colors.
Too much brown can cause your site to appear conservative and boring.
Black is a powerful color; it often depicts elegance, ability, ability, sleekness, equilibrium, potency, formality, and intellect. However, it may also signify death, puzzle, evil, as well as rhetoric. Black can be tasteful and traditional, contemporary, and edgy.
Black may be perfect for luxury products, fashion, promotion, and makeup. Too much black could become overwhelming. Black may also feel ominous or menacing, making folks feel uneasy or even fearful.
White is associated with cleanliness, innocence, virtue, happiness, sincerity, piousness, and safety. White is connected with doctors, nurses, and dentists, making it great for sites associated with the healthcare industry.
It can also work with high – tech and science sites. When paired with dark gold, silver, or grey, white can also be ideal for luxury goods.
Since the effects of white are subjective of the other color being used along with it, it can be used for any web site.
Grey depicts formality, professionalism, elegance, practicality, timelessness, and robust personality. Grey is suitable for professional sites, luxury merchandise, or to make reconciliation and calming impact. Specific colors of gray can feel mundane and detached, as well as chilly.
Grey isn’t an excellent choice when you want to captivate your audience Let’s say you use a grey color palette for a website which talks about fashion. Grey would not go with the offerings your website is making because the fashion industry has colors and vibrant colors.
Even though pink is another crimson shade, it has different properties than what red has to offer. Pink represents elegance, sincerity, love, and passion. It doesn’t hold the brutal, mad implications of red. Also, it is often quite soothing and tender. Pink is perfect for feminine merchandise or web sites with articles specifically targeted towards women and girls.
Pink can also come off as tawdry to many people and might make your site look too amiable than it should.
While designing your website, don’t confine yourself to choosing colors only related to your logo. The color palette has to balance what your brand depicts with your logo and what your potential clients need to see and perceive.
Ask yourself, does your website need a color or tone facelift? So if you are in search of an agency that will establish and reinforce the desired user experience with specific colors and design elements, get in touch with us TODAY!