A Boutique Agency.
A Boutique Agency. WHAT? Many people get caught with the term “boutique agency”, as we refer to our company as a boutique – creative brand design agency”. To make it clear what it means and the advantages of working with a boutique agency, check below.
Founded by creative and marketing professionals, our aim is to help businesses improve their brand presence.
A boutique–creative brand design agency can be defined as a small creative agency with a focus on specialized work for a limited number of clients.
These agencies usually don’t have multi-office locations or a huge staff. Boutique agencies are run by highly experienced people who specialize in the services they offer. Clients have the benefit of working directly with professionals who understand the business challenges and help guide them to deliver results.
A typical creative brand design agency employs multi teams to source a client- sales, demo, design, development, etc. On the other hand, a boutique agency employs a small selected group of professionals who work as a team with one target – Customer satisfaction.
With this methodology, the chances of miscommunications are nil, as you are working directly with the same team from start till finish. With one-to-one interaction, ensures everyone is on the same page and understands the requirements. This improves project efficiency and client satisfaction.
Benefits of Hiring a Boutique Agency?
Large agency models usually assign an account executive to manage the communications. The essence of knowing the actual team working on your project is not known. On the other hand with a boutique agency you deal directly with the members of the team..
Larger agencies provide strategies that rely on internal processes and flexibility approach is missing. With a boutique agency there is a customized approach for each client/business. This offers a more personalized service and creative space for successful client relationships.
Working with a boutique agency allows increased flexibility, as it reduces the hierarchy layers that are present in larger agencies. This reduces the communication steps, hence more transparency and efficiency.
The majority of the boutique agencies including High Design Agency were set up by people who have extensive experience working in the creative and digital industry. With fewer hierarchies, they are more open to experimenting with new innovative creative and marketing techniques.
A small team is more collaborative as everyone within the team can share opinions to meet the client requirements. In large teams, there is a pressure to meet targets; hence teams compete with each other.
One major advantage of boutique agencies is the low overhead. We can pass these savings onto our client partners, so the price you pay is always fair. Large agencies are fully staffed to meet the client’s needs. From rented spaces to employee benefits, the utility costs are high.
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